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Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Prime Protein

  • The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
  • Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.
  • Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
  • Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.

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Choose Flavor

No Sugar Low Sugar
No Sugar (Original) = Sweetened with Stevia
Chocolate Most Popular
Chocolate Most Popular
Vanilla
Unflavored
Cinnamon Roll
Strawberry
Salted Caramel
Peanut Butter
Iced Coffee
Chocolate Mint (SOLD OUT)
Chocolate Mint (SOLD OUT)
Chocolate
Vanilla
Purchase type options
$63.99
$54.39

($1.81 Per Serving)

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What's the difference between low and no sugar? image

Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Sugar filter information

Built From Beef. Backed By Nature.

Prime Protein delivers 21g of complete protein from grass-fed beef isolate, plus naturally occurring collagen and gelatin, from real food ingredients. No whey, no dairy, no gluten, no soy. Just clean, bloat-free fuel your body knows exactly how to use.

Most “beef proteins” are just bone broth. Prime Protein is made from grass-fed beef and bones for complete, nose-to-tail nutrition, packed with all nine essential aminos, plus collagen and gelatin for joints, skin, gut, and recovery.

No gums. No sugar alcohols. No fake sweeteners. Just three clean, third-party-tested ingredients you can trust, like grass-fed beef, vanilla, cocoa, or strawberry. No dairy. No gluten. Nothing artificial. Just real food, made simple.

No chalk. No candy-bar sweetness. Just naturally creamy, rich flavor that blends like a dream, in smoothies, coffee, or baked goods. Tastes like dessert. Fuels like real food. No weird aftertaste. No regrets.

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Ingredients from the farm, not a lab

Packed with complete, high-quality protein from grass-fed beef, Prime Protein delivers the nutrients your body actually wants. No fillers. No shortcuts. Just real food, the way it should be.

Gluten Free

Gluten Free

Dairy free

Dairy free

soy free

soy free

whey free

whey free

no artificial flavors

no artificial flavors

Beef Protein vs. Other Sources

Prime Protein
Other Products Other Protein Sources

Easy to digest

Rich In Key Nutrients

Complete Protein

GUT-FRIENDLY & BLOAT-FREE

REAL FOOD INGREDIENTS ONLY

Minimally processed

Dairy-free

DESSERT-LIKE TASTE

BUY NOW

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Free Shipping on $98+

How We Make Beef Into Powder - The Real Food Way

Our protein starts where real food does: with grass-fed, pasture-raised cows from trusted farms in the U.S. and Sweden. We use a clean, no-shortcuts process, just heat, water, and time. No harsh chemicals. No sketchy solvents.

We crush beef bones and remove the good meat still clinging to them, then remove the fat (and cholesterol) and slow-cook it all like a nutrient-rich bone broth. From there, it’s gently dried into a rich powder packed with protein, collagen, gelatin, and the amino acids your body needs to recover, rebuild, and thrive.

Unlike collagen or bone broth powders, Prime Protein is complete, with all nine essential amino acids, including tryptophan and cysteine. (Yep, the ones most “beef protein” powders are missing.)

So when we say real food, we mean it, nose to tail, thoughtfully sourced, and made with nothing to hide.

Why Thousands Have Made The Switch To Beef Protein

Customer Reviews

Based on 8564 reviews
90%
(7698)
8%
(680)
1%
(69)
0%
(38)
1%
(79)
C
Curtis Sharpe

Love your protein but can you explain the latest Consumer Report saying that your protein 144%
lead level per serving? This is disheartening.

C
Cindy Austen

The flavor is great, and I stay full for a while. I'm so glad to have a protein shake that is not whey (I'm allergic) or pea (too many carbs) and is from grass fed beef!

L
Laura S

I have been loving the new low sugar vanilla protein powder! It dissolves perfectly in my morning latte, tastes great, and I know it's good quality. Highly recommend!

J
Jennifer Juarez Valdez

Love equip prime protein, but haven’t received my order yet.

A
Anonymous

Delicious and filling.. only concern is about lead and other chemicals in it after the consumer report testing results came out on October 14.

Hi Jennifer!

Consumer Reports tested an older 2024 lot of our Prime Protein Chocolate (not current batches or other flavors). We test every single lot through an ISO-accredited third-party lab, and our current results are well within California Prop 65 limits. These are the same standards used in the report. You can view all testing results directly on our product pages or request them anytime.

Cocoa naturally contains slightly higher trace minerals than non-cocoa flavors, but our latest September 2025 tests remain comfortably below safety thresholds. We take heavy metal testing seriously and hold ourselves to some of the strictest standards in the industry.

Please reach out to our support if you have more questions!

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