Prime Protein
Equip Prime Protein Chocolate
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Equip Prime Protein Chocolate
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein

Prime Protein

Beef is the new whey.


Stay Lean

Boost Muscle Recovery

Increase Strength

Boost Energy

Prime Protein

A complete source of grass-fed protein to fuel your body.

Your body depends on protein to build and repair tissues. The whole-food protein found in Equip’s Prime Protein.

Prime Protein contains 100% grass-fed beef, and only natural ingredients. Not like other protein blends on the market that are loaded with ingredients that do more harm than good. They contain ingredients like preservatives, artificial sweeteners, antibiotics, and fillers.

Not Equip.

You need a protein blend that supports your body’s ability to build and repair bones, muscles, cartilage, and skin.

Our grass-fed beef means you get the daily doses of whole-food collagen and gelatin you need — and none of the junk. All in a low-carb protein powder that doesn’t spike your blood sugar or give you the crashes you experiences with other powdered blends.

What you get with every scoop

Every serving of Prime Protein contains 3.5 oz of grass-fed beef. That’s 21g of protein and absolutely no sugars (we use stevia powder to sweeten our blends).

Unlike other protein blends, Prime Protein contains only real, natural ingredients. Chocolate Prime Protein is flavored with cocoa powder. Vanilla Prime Protein is flavored with coconut milk powder and organic vanilla powder.

What to expect from Equip’s whole-food protein blend

Prime Protein is made from 100% grass-feed beef, but our blends taste like dessert (vanilla or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.

We don’t use any unnatural chemical stabilizers in our protein blends (your body doesn’t want them!). So you can expect some clumping with Prime Protein. That’s a good thing. That’s what whole-food collagen and gelatin should do.

Those other powders that mix too easily? Check their labels. You’re sure to find unnatural ingredients that don’t belong in a protein powder — or your body.

Why Prime Protein?

We think protein blends should be made of pure protein. Not chemicals and junk your body doesn’t need. That’s why Prime Protein is made from real, whole ingredients only. So you get a complete serving of protein. In a powdered blend you can add to any drink or recipe.

How to use

Add to your smoothies + shakes


Shake with 8-10 oz of your favorite beverage


Add to your recipe + fresh baked goods



  • Why use beef over other protein sources (like whey)?

    Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey.

    Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin.

    Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein). Not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop.

  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet. But it’s not always possible (or preferred) to eat a full steak meal.

    Prime Protein is the easiest way to get the benefits of 3.5 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.

  • Does Prime Protein taste like beef?

    Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement.

    The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Some customers say it tastes like chocolate brownies (seriously).

  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only. But most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. 

    Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia.

    70% of Prime Protein is made from muscle meat, 30% is made from collagen, gelatin, and micro-nutrients. This perfect blend gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery.

    Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. So you get the full benefits of a 4oz cut of beef, in a powder you can add to any meal or drink.

  • How much protein is in every serving?

    There are 21 grams of protein for every serving. That’s 10% more than the industry, meaning you get more grass-fed beef protein in every scoop.

  • How many servings per bag?

    Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order.

  • When should I take Prime Protein?

    Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein. That’s because it has a full complement of amino acids (unlike plant-based proteins). That means it’s more than a supplement. It’s a natural source of the collagen, gelatin, and micro-nutrients you’d find in a 3.5 oz. steak.

    Take Prime Protein after a workout to build muscle and repair ligaments. And take it as a meal replacement.

    With Prime Protein, it’s never been easier to feed your body.

  • I’d like to see the amino acid profile on Prime Protein. Do you have that?

    Sure! Due to agreements with our manufacturer, we can’t publish that information publicly. But reach out to us directly at, and we’ll send it right over.

Other top rated products