Equip Prime Protein Chocolate
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Equip Prime Protein Chocolate
Prime Protein
Prime Protein
Prime Protein
Prime Protein
Prime Protein

Prime Protein

Beef is the new whey.


Stay Lean

Boost Muscle Recovery

Increase Strength

Boost Energy

Prime Protein

A complete source of grass-fed protein to fuel your body.

Your body depends on protein to build and repair tissues. The whole-food protein found in Equip’s Prime Protein.

Prime Protein contains 100% grass-fed beef, and only natural ingredients. Not like other protein blends on the market that are loaded with ingredients that do more harm than good. They contain ingredients like preservatives, artificial sweeteners, antibiotics, and fillers.

Not Equip.

You need a protein blend that supports your body’s ability to build and repair bones, muscles, cartilage, and skin.

Our grass-fed beef means you get the daily doses of whole-food collagen and gelatin you need — and none of the junk. All in a low-carb protein powder that doesn’t spike your blood sugar or give you the crashes you experiences with other powdered blends.

What you get with every scoop

Every serving of Prime Protein contains 4 oz of grass-fed beef. That’s 24g of protein and absolutely no sugars (we use stevia powder to sweeten our blends).

Unlike other protein blends, Prime Protein contains only real, natural ingredients. Chocolate Prime Protein is flavored with cocoa powder. Vanilla Prime Protein is flavored with coconut milk powder and organic vanilla powder.

What to expect from Equip’s whole-food protein blend

Prime Protein is made from 100% grass-feed beef, but our blends taste like dessert (vanilla or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.

We don’t use any unnatural chemical stabilizers in our protein blends (your body doesn’t want them!). So you can expect some clumping with Prime Protein. That’s a good thing. That’s what whole-food collagen and gelatin should do.

Those other powders that mix too easily? Check their labels. You’re sure to find unnatural ingredients that don’t belong in a protein powder — or your body.

Why Prime Protein?

We think protein blends should be made of pure protein. Not chemicals and junk your body doesn’t need. That’s why Prime Protein is made from real, whole ingredients only. So you get a complete serving of protein. In a powdered blend you can add to any drink or recipe.

How to use

Add to your smoothies + shakes


Shake with 8-10 oz of your favorite beverage


Add to your recipe + fresh baked goods



  • Beef?! What! Gross!!

    You can say, “It doesn’t taste like beef, just like whey doesn’t taste like cheese” to describe that it as crazy as it sounds. Beef is a whole food source and one of the most complete foods you can eat as a human. So dish up! 

  • But, why beef?

    Beef protein offers all of the collagen, gelatin and micro nutrients as you would in a broth or a cut of meat plus a favorable amino acid profile that is exactly what your body needs. The only other ingredients we add are cocoa and stevia. There is no dairy, whey, eggs, nuts, etc so we have removed all of the potential allergens.

  • How much protein per serving? Servings per bag?

    24 grams/serving and 30 servings/bag

  • Is this for post-workout… or when should I take it?

    What is great about Prime Protein is that it has a full complement of amino acids that makes it great for both post-workout or as a meal replacement. Eat it whenever you want protein.

  • How is this made?

    It is made the same way bone broth is made. Heated, low and slow until the protein dissolves into a broth that is then spray dried.

  • Is this just collagen or gelatin?

    Nope! Collagen and gelatin are great at providing the building blocks for repairing tendons, ligaments, joint surfaces and connective tissues, but not great at building tissues, which is why 70% of of this is protein from the muscle meat and 30% is the collagen and gelatin including the micro nutrients you’d find in a 4oz steak!

  • OK why this protein over other protein?

    Great question. First, there are no possible allergens, like soy, dairy, egg, or whey in Prime Protein. Second, you are going to be getting not only the muscle building protein but also the repair of ligaments, tendons, joint surfaces and connective tissues with the collagen and gelatin. The collagen and gelatin is also great for hair, skin and nails as well. Third, we don’t put any crap in it. There are only two other ingredients - all-natural pro

  • Do you have an amino acid profile?

    Yes! Just email us at hello@equipfoods.com and we will send it right over.

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