Influencer Center

Can you tell me about your program, including the commission structure?

Our goal is to cultivate a long-lasting, fruitful partnership with you, so in order to make sure you’re happy and stick with Equip for a long time, we provide:

• 15% commissions on every sale, including the first month of subscription orders. We're also open to discussing paid sponsorships, and a contract will depend on a few different factors.
• Done-for-you assets. We're currently building a vast library of content.
• Monthly flash sales for your audience – with extra discounts for them and prizes for you.
• Options to work with you outside of social via podcast/website/email sponsorships. Let's discuss ALL the possibilities. 
• Support and regular communication from myself and my team.
• And, of course, best-in-class whole foods blends that are carefully formulated for providing clean nutrition that repairs and refuels your body.

Most of our influencers are Keto/Paleo/Carnivore leaders (like Maria Emmerich and Dr. Shawn Baker), holistic parenting educators (like @the.holistic.mother), homesteaders, athletes and fitness experts, and doctors/practitioners/healers (like Dr. James Dinicolantonio and Dr. Anthony Chaffee), and they ALL use and love our products. 

And we want you to become a superfan, too! If you fill out this form, you’ll get one product of your choice upon acceptance into our program.

I’d like to collaborate! What are the next steps?

If you’d like to join our affiliate influencer program, please sign up here. Once we’ve approved your account, we’ll email you with details on getting started. You’ll also receive a series of welcome emails that will outline some important program details. And then our Partnerships Manager will send out regular newsletters with announcements on upcoming campaigns, contests, and other must-read news. Please keep an eye on your inbox (including your promo/spam folders) so you don’t miss out! 

If you want to do a paid collaboration, please send your media kit to partnerships@equipfoods.com and be sure to include: average link clicks per END of story, average views through the END of story, your rates, case studies of what you’ve done for other brands, and content examples of products you’ve promoted.

If you need to try a product before promoting, please email partnerships@equipfoods.com.

Will you send me products in exchange for posting? 

 If you want products or site credit for posting, then we invite you to join our referral program! 

When you sign up with your email, you’ll automatically be able to:

• Create a personalized Equip profile and get a unique link to share with your community, whether that be friends and family or clients.
• When your community shops on equipfoods.com with your link, your community will get 15% off their first Equip purchase AND...
• You'll earn $10 equipfoods.com site credit for each sale!
• Manage your rewards however you'd like! Spend your credit as you earn it or save it up. Your rewards dollars can be applied to one-time or subscription purchases.

Sound good? Please sign up here.

Do you set up paid partnerships with your influencers?

Occasionally, yes! We generally work out paid partnerships with Tier 1 and Tier 2 influencers (500k+ followers), and we are open to discussing sponsored posts even if your follower count isn’t as high. If you want to arrange a paid deal, please fill out this form to be considered.

Keep in mind that we do NOT pay just on follower count or engagement rate. As a pre-paid influencer, you must be able to generate sales, and we require a minimum of a 2X ROAS to renew contracts. 

We want to develop long-term partnerships with all of our influencers, which means we want you to be a superfan of Equip Foods products. So, we don’t want to pay for a 1-off post. We’d like to run a few tests with you then hopefully sign a long-term contract (3-12 months or more!). Please consider this before sending us a proposal.

As an alternative, you can start earning commissions right away as a rev share influencer! Sign up here. :) 

How much money can I make as a rev share influencer? And what are the other benefits?

 As a rev share influencer, there is no cap to how much you can earn! Last month, one of our top influencers earned over $9000 in commissions – from just a couple of posts. 

If you are consistently posting and generating sales, we can also discuss monthly gifting bonuses!

When you are paid on performance, you are free to promote whenever you want and however you want (as long as you’re sticking to our program policies). We don’t measure your engagement or sales or ROI. On the other hand, if you have a contract with us, then you must post per our agreement. We’ll look at your sales to determine if we can continue the contract at the agreed upon rate.

Besides autonomy, there are other benefits to being a rev share influencer:

• We run monthly affiliate-only sales and flash campaigns, which include extra discounts only for followers of Equip affiliates. (There are bonuses and prizes for our influencers, too!)
• Each month, our Top 10 affiliates earn a combined total of over $1000 in Equip cash
• Generous bonuses for referring us to qualified influencers in your network.
• Free product or 50% off coupons when we launch a new product and you sign up to promote it.

I don’t really post on social media, but I’d love to refer your products to my in-person clients via word of mouth. Can I do that? 

Absolutely! We recommend you join our referral program… Start by signing up here. You’ll get a unique link that you can share with your clients and colleagues, and every time someone makes a purchase via your link, you will earn a $10 site credit.

Or, if you’re interested in setting up a wholesale account, click here.

Or if you’re interested in applying to our main affiliate program, you can sign up here. (Note: This program is designed for those who are active on social media.)

I have an issue with part of your program terms of use. Can we remove a certain clause?

We are definitely open to amending our program terms of use, depending on what you’re wanting to edit. Please email partnerships@equipfoods.com to chat about your concerns. :)

I know someone who I think would be a perfect Equip Foods influencer. Can I introduce you? Do you offer a referral fee?

We LOVE growing our network via referrals, so we’d be thrilled to get an intro to your friend/colleague! Please send an intro email, connecting your referral with our Influencer Growth Manager, Suzanne (partnerships@equipfoods.com) and be sure to include their IG handle.

If your referral ends up joining our influencer program, you’ll receive a generous bonus if they generate 5 sales within 30 days of signing up. 

I have a YT channel and/or podcast I’d like you to sponsor.

These types of sponsorships are separate from our influencer program. Please email partnership@equipfoods.com to discuss a YT or podcast sponsorship.

Do you have a wholesale program?

Yes, we do! To learn more and apply, go here.

Please note that wholesale accounts are ONLY for selling Equip Foods products in brick and mortar locations. You cannot sell your wholesale products on your website. If you want to sell on your website, then you would just use your affiliate link…Your buyers would get 15% off, and you’d get 15% of every sale. To create an affiliate account, apply here.

Now that I’m signed up, how do I get started promoting? 

 It’s easy! Follow these simple steps:

1. Check your inbox for your Welcome email, which has everything you need to get started!
2. Reference this doc, which shows you how to make your first post on Prime Protein.
3. Or create your own content! If you need help, email partnerships@equipfoods.com and someone from our team will be happy to strategize with you.
4. Remember to share your unique coupon code and/or link! 
5. Post whenever you want and as often as you’d like.
6. Remember to tag @equipfoods and use relevant hashtags, like #equipfoods and #primeprotein.
7. Keep an eye on your inbox for our influencer newsletters, which will announce special campaigns and contests you can join for extra promo opportunities.

What do you find are the most effective ways your top affiliates use for maximum commissions?

Here are a few ideas for you that seem to work well for our top affiliates...

1. Show your community how you use our products in your daily life. People especially love recipes!
2. Take part in as many of our influencer-only campaigns as you can, which give your followers a chance to get extra discounts. I announce these special sales in my weekly newsletters, so be sure to read those. :D
3. Set up frequent custom sales (max one per month, max 3 days per sale) that feature your favorite Equip products. For example, we could do 20% off 3+ bags of Prime once a quarter. 
4. Promote across multiple channels if you have them! (Ie, email, TikTok, YT, etc.)
5. We love reposting our influencers' content to our own IG page, and that can help you get more exposure to your brand! BUT we can only share your content if you have at least one screen without your code/link showing. So make sure to leave those off at least part of your content so we can share. :) 

To get help with any of the above, please email partnerships@equipfoods.com

What hashtags should I use when promoting?

First, remember to always tag us @equipfoods. Then, you can use any of these hashtags:

#equipfoods #primeprotein #prioritizeprotein #bestprotienshakeever #cleaningredients #fuelyourbody #equipfoodsproteinpowder #carnivore #carnivorediet #beefprotein #grassfed #lowcarb #ketodiet

Can I use a domain with your brand name or product name in it?

No. This violates the terms of our affiliate program.

Do you allow paid advertisements (PPC, Adwords, etc)?  

The Equip Foods affiliate program is designed for affiliates to promote via their legitimate channels of influence only.  

Promotion via paid traffic (including any adword campaign), re-targeting, discount and/or coupon site, or any other method that is the sole discretion of Equip Foods is not in accordance with our terms and conditions and will result in any commissions so resulting being denied and puts your continued participation in the Equip Foods program in jeopardy.

Do you have monthly campaigns? How do I stay in the loop about upcoming campaigns and contests?

While you can create your own content and promote any time you want, we also offer monthly campaigns and flash sales that you can join. We’ll announce these via our weekly newsletters, so please keep an eye on your inbox for emails from partnerships@equipfoods.com.

Do you have talking points and info on your products?

Yes! Please check out the below links. If you need additional information, please email partnerships@equipfoods.com

Prime Protein

Grass-Fed Collagen

Core Colostrum

Core Colostrum Gummies

PureWOD Pre-Workout

Grass-Fed Beef Liver Caps

Grass-Fed Organ Caps

Clean Carbs

Clean Coffee

What’s your commission structure and how often do you pay commissions? 

We pay 15% commissions on all sales, including upsells and the first month of subscription orders!

We pay commissions the first Monday of every month for the previous month’s sales.* (And occasionally we send payments twice a month.) Whenever we do send commissions, we pay via PayPal, so make sure you enter your PayPal address upon sign up or update this in your Superfiliate dashboard.

*Our minimum payout threshold is $50. So you will not receive a payment until you’ve earned that much in commissions.

Can I get paid by check, e-transfer or wire? 

Not at this time. The only form of payment is via PayPal.

 I seem to be missing sales and/or commissions. Can you help? 

Please note that sales may not show up in Superfiliate until 2-3 days after an order has been shipped. If you’re still not seeing an order that you know one of your followers placed, please email partnerships@equipfoods.com and include the buyer’s email address and if you have it, the order number.

I have pending commissions in my account. Why haven’t those been paid, or when can I expect to receive that payment? 

Our minimum payout is $50. So, you’ll receive commissions as soon as your earnings meet that threshold. (We pay commissions the first Monday of each month for the previous month’s sales.)

If your pending commissions are more than $50, please email partnerships@equipfoods.com so we can look into your account and get you paid!

One of my conversions in Refersion is showing as ‘denied’. Can you explain what makes a sale denied? 

Conversions are automatically approved or denied via Shopify + Superfiliate due to any number of reasons, such as the customer canceling their order. It can also happen if a buyer clicks your link but then enters a different influencer’s code at checkout. (The code entered at checkout will determine who gets credit for the sale.) Fortunately, this doesn’t happen very often, which is the good news. 

If you happen to know the person who originally purchased it, we can do a bit more digging for you. Email partnerships@equipfoods.com with all the details you can.

I know I have sales, but I’m not seeing them in Refersion. How can I make sure I’m being credited?

We’re happy to help you figure this out, but we need specifics in order to do some digging. :) Please email partnerships@equipfoods.com with as much info as possible: buyer name and email, order number, date the order was placed etc. 

Also, to ensure you’re being credited with sales, make sure to share your coupon code and unique tracking link when you post. 

I submitted my proof of my first post, but I don’t see the $25 spot signing bonus in my PayPal account. Where can I see this payment?

We will add the $25 credit to your Superfiliate account, and you will receive that the next time we pay out commissions, the first Monday of every month – as long as you’ve hit the minimum payout amount of $50. 

How much is my coupon code worth and can it be used more than once?

Your coupon code is for 15% off and is good for one-time use.

We definitely understand that it's easier for your followers to buy when there's a continual discount! However, due to already tight margins, it's not possible for us to share repeat-use discount codes. That being said, we do have options for your current customers to still save (and for you to earn commissions)!...

1. We run monthly influencer-only sales that you can promote, which are good for new and repeat buyers. You’ll find details and sign up links for these in our weekly influencer newsletters. Please check your inbox for those!

2. Share your link and recommend that your followers order on subscription. When they shop and get on subscription via your link, they'll save 15%, and you'll get credit for the sale. Your link is equipfoods.com/YOURCOUPONCODE

KEEP IN MIND: If your customers shop via your link after they’ve used your code and place either a full-priced order or get on subscription (subscriptions are discounted 15%), you’ll still earn commissions on those sales!

Do I always need to share my coupon code?

Yes! Your coupon code serves 2 purposes:

1. Helps track sales. Anytime someone uses your code at checkout, that sale is credited to your Superfiliate account. 
2. Gives your first-time buyers 15% off. (So, always share your code!) :)

We also highly recommend sharing your unique tracking link…

If you simply direct someone to equipfoods.com (without embedding your unique link), and they purchase with your code, you will still get credited with the sale. However, if someone forgets to use your code (or uses someone else's code), then we cannot track your sales, and you will not get the credit. So, we encourage you to share both your links and your code to ensure reliable tracking.

To get your link, log in to your Superfiliate dashboard with the email address you signed up with.

Since my coupon code only works for one-time orders, am I losing out on sales when my followers choose a subscription? 

You will actually earn commissions on a customer’s first month of subscription! 

Since my coupon code only works for one-time orders, how do I avoid having my followers order from Amazon? 

I understand that your followers might look on Amazon, but our prices there are higher than on our shop site, AND other than on Prime Day, Amazon doesn't have any sales. 

We do have monthly sales/campaigns we offer to ALL customers, including repeat buyers. So there are always opportunities for your entire audience to save. 

You can always promote with your link, too. Buyers who’ve already used your coupon code won't get a discount (unless they get on Subscribe & Save; subscription orders are discounted 30% the first month and 15% all recurring months), but all orders will be tracked to your account, and you'll still earn commissions.  

Does my code work on Amazon?

No. Your code works exclusively on equipfoods.com,and any pages owned by Equip Foods, like equipfoods.com/primeprotein

Can I use my code to buy products for myself?

No. Instead, we can give you an influencer-only 30% off coupon code so you can stock up on Equip Foods products at a big discount. :)  Email partnerships@equipfoods.com to get the code.

One of my followers forgot to use my coupon code. What should I do?

We are happy to give you a ONE-TIME credit to your Superfiliate account. Please email partnerships@equipfoods.com and include the buyer’s email address, and we will manually add the sale to your Refersion account. 

NOTE: We will credit your account one time as a courtesy. After that, we cannot be responsible for followers who don’t use your code. To ensure you are credited with every sale, use your unique tracking link, which you can grab by logging into your Superfiliate dashboard. 

Is there a code for personal-use purchases, and can I use that code on subscriptions?

We can give you an influencer-only 30% off coupon code so you can stock up on Equip Foods products at a big discount. :)  Email partnerships@equipfoods.com to get the code.

Since subscriptions are already discounted 15%, the 30% off coupon code won't work with the Subscribe & Save option, as that would come out to a 45% discount. Thank you for understanding!

My followers just told me that my code doesn’t seem to be working. Can you help?

Please note that if one of your followers has already used your code, it will not work for them again. 

If you still need help, we’re happy to help you troubleshoot. Please email partnerships@equipfoods.com.

How do I log in to Superfiliate and find my links, and can I create a link to a specific shop page? 

Once you log in to your Superfiliate Dashboard (here), find your link near the top of your page.

You cannot create a link to a specific product page, BUT you can customize your landing page to focus on the products you want. Here’s a quick video on how to do that.

I’m unable to log into Superfiliate. Can you please help? 

Please try logging in here in an incognito window with the email address you signed up with (check your Welcome email). Make sure that your incognito window is accepting cookies (not blocking cookies).

If this doesn't work, please contact Superfiliate Support: hello@superfiliate.com

If I only share my link and not my code, will my sales still track and will I still earn commissions?

Yes! Your Superfiliate link is a very reliable way to track your sales to your account. 

If someone uses my tracking link, is a discount automatically applied? 

Yes! When your application was approved, you should have received a Welcome email that included your unique tracking link that looks like this: equipfoods.com/YOURCOUPONCODE

When you share that link, which points to your personal Equip landing page, your coupon code will be auto applied at checkout – as long as your code hasn’t been used before. (Codes are one-time use.)

How do I track my link clicks and conversions?

While you can’t track the links to your page, you can see your conversions by logging into your Superfiliate dashboard, then looking in the Wallet section of your portal.

Can I get a custom page?

All affiliates get custom pages! Follow the instructions in your Welcome email to customize yours in our tracking platform, Superfiliate. 

Do you have tutorials on how to use Superfiliate? 

Superfiliate does not currently have a help center where you can get how-to videos, but you can reach out to them to get help! Email their team at hello@superfiliate.com 

I have an unboxing video/photo and/or product testimonial to share with you. Where should I upload it?

Yay! We love seeing your content. Please upload files here and name the file with your name and date.

I need help with content ideas. Do you have any copy and graphics I can use?

Yes! We’re currently building a massive content library, but below are a few assets we have now you are welcome to use. Copy and paste as-is, or just ‘swipe’ the content and use it in your own designs.

If you need anything specific, please email partnerships@equipfoods.com with your request. :)

• A quick guide to Equip Foods products
• Prime Protein talking points
• Prime Protein – Your First Prime Post!

Other product talking points:

• Grass-Fed Collagen
• Core Colostrum
• Pure Pre Pre-Workout
• Grass-Fed Beef Liver Caps
• Grass-Fed Organ Caps
• Clean Coffee

Product photos + lifestyle images for all products: Located in this Google Drive

It’s been a while since I signed up and I still haven’t received my free products. Can you help?

Absolutely! Most likely there was an issue with the carrier, and we’re happy to look into this for you. Please email partnerships@equipfoods.com, and we’ll make sure you receive your products!

I’d like to order some products for myself. Do you offer a discount? 

Yes! We will give you a 30% off coupon code so you can stock up on your favorites! Please email partnerships@equipfoods.com to get the code. 

You recently gifted me some products, but I was charged a duty fee when they arrived. Can you reimburse me? 

Please email partnerships@equipfoods.com so we can help you with this! In general, we’ll reimburse you for the first shipment. If you continue to post regularly for Equip Foods and generate sales, we’re happy to cover those fees on an ongoing basis. 

Will my followers who live outside of the U.S. be charged duty fees? Or if I live outside the U.S. and want to order products for myself, is there a way to avoid duty fees?

At checkout, select 'Passport DDP' as the shipping option, and no duties will be applied. If Passport is not selected, duties will apply on purchases of $150+.

I have specific product questions. Where can I find literature on each of the products?

The best place to get info about our products is via our website.

You can also review these docs:

• A quick guide to Equip Foods products

Talking points:

• Prime Protein
• Grass-Fed Collagen
• Core Colostrum
• Core Colostrum Gummies
• PureWOD Pre-Workout
• MicroGreens
• Grass-Fed Beef Liver Caps
• Grass-Fed Organ Caps
• Clean Carbs

If you have any other questions you can email our super knowledgeable CS Team by clicking here.

I notice there are ‘natural flavors’ in your products. Can you tell me the source of those?

Great question! 'Natural flavors' can mean a lot of things, and unfortunately, some manufacturers use that term to mask nasty ingredients.

That's not the case with Equip products though. :) 

The natural flavors are just distilled vapors that result from processing the naturally occurring compounds in our products. For instance, the blackberry natural flavoring in pureWOD is a flavor compound extracted from a sludge of blackberries.

It's the same with our Prime Protein. For example, the natural flavors in Salted Caramel simply come from distilled vapors of real caramel! Any nominal carbs or fats are reflected on the nutrition panel. 

Rest assured, we put absolutely zero artificial ingredients, junk, or chemicals in anything!

If you want to read more, please check out our blog post on the topic.

Will you share your COAs and 3rd party testing results with me?

We’re happy to share our COAs with you. Please email partnerships@equipfoods.com and let us know which product COA you’d like.

A few things to note:

• Since our products are truly 100% natural, there will be trace amounts of metals and minerals in our products. But you'll see levels are WAY below the danger zone. :)

• We work with small family farms that are based in Sweden and the U.S.. The cows are ethically raised in pastures when the season allows. (When the ground is snow-covered, the ranchers still do their best to feed the cows a grass diet.)

• The beef is processed the same way bone broth is made – low and slow. (No chemical processing.)

• In addition to finding high quality sources of beef, it's important that the end result also tastes great, has a good texture/mouthfeel, and mixes easily.

Dr. Gustin actually is a former rancher and is dedicated to regenerative agriculture. He's dedicated to making clean products that he and his whole family use themselves.

Once you receive the COAs, please do not share the COAs with your community. If you need help with messaging to your audience, you can say something like this: "I asked Equip Foods for their COAs, and they openly shared them with me. I reviewed the documents and can confirm that their levels are not only safe but lower than industry standard."

(Of course you can edit that statement as you see fit.)

Another brand of beef isolate protein, True Nutrition, has lower levels of metals and glyphosate than Equip. Can you explain?

We use the same beef protein supplier as True Nutrition. However, in their Unflavored protein, they use an agglomerated version with sunflower lecithin to improve mixability. We don’t add anything. In any case, it’s the same beef, so the scores on all these tests will be roughly the same.

When looking at the COAs, keep in mind that the smallest reported number on glyphosate tests is 10.0 ppb, and any products scoring less than 10 ppb are certified glyphosate-free. True Nutrition does not test for glyphosate or pesticides, we asked.

True Nutrition only shares heavy metal tests; they won’t share complete certificates of analysis, whereas we share entire COAs.

The amounts of all the heavy metals are considered less than trace amounts. They will fluctuate from either not present to low trace amounts with every test. We have other COAs with no mercury, lead or cadmium present, but we share our most recent tests, as they relate to the batches we’re selling. The  numbers on these tests can even shift from trace amounts to not detected on the same batch of protein if you test it multiple times.

True Nutrition is measuring their heavy metals in ppb on their COAs whereas we are measuring in mcg. You can’t compare those measurements, but as mentioned, there’s virtually no difference between low trace amounts and not detected.

Lastly, we're well below the prop65 heavy metals limits, which is why that's not disclosed on our packaging or site.

Does heating up Prime Protein, Grass-Fed Collagen, or Core Colostrum denature the ingredients, or do they retain their properties?

The protein, collagen, and colostrum will all retain their properties when heated since they have already been ‘cooked’. But, we use a low and slow method to keep all the nutrients intact and ensure highly bioavailable products.

Is Prime Protein high-histamine?

Our Prime Protein is low histamine. It is freeze dried immediately which helps keep histamines low.

Is there iron in Prime Protein?

There is less than 5mg of iron per 100g, so the iron content in Prime is quite low.

Is there any way for me to get samples/individual servings of Prime Protein or any of your other products?

We don't have sample sizes of any of our products, so we suggest one of two things...

1. Order a bag of Prime Protein (or whatever product your clients want to try), and then make your own samples to give out. (Put 1-2 scoops in small bags or containers.) If you don’t already have one, email partnerships@equipfoods.com to get a coupon code for 30% off personal orders. We can also give you stickers to put on little bags/containers if you want to prepare samples yourself.
2. Remind your clients that we have a 100% happiness guarantee – If they buy something and don't love it, they can return the product, no questions asked, for a full refund.

Could you discuss the advantages of Equip Foods products over other brands? Yours seem so much more expensive.

We 100% understand the need to be smart about where you spend your dollars, and if cost is your only consideration, then we indeed can't compete with some other companies out there.

However, if you're ALSO concerned with quality, I can guarantee you that nothing beats Equip. We buy only from small farms with ethical and sustainable practices, grass-fed cows, and ingredients that perform far better than averages on third party testing. As both a manufacturer and consumer, this level of quality will always cost more. (Think buying a burger from McDonald's vs a local rancher with ethically raised cattle.

Not only do we take our sourcing very seriously, each of our products is also 3rd party tested to ensure they are 'free' of heavy metals, toxins, and pesticides like glyphosate. 

We’re happy to share our COAs and 3rd party testing results with you; most companies don't share them because they don't want consumers to know what's lurking in their products.

One other thing to consider... make sure you can find evidence of the key nutrients in other companies’ products, such as colostrum. Colostrum should include, like ours does: 

Lactoferrin: helps fight respiratory infections and supports intestinal health.

Proline-Rich Polypeptides: support healthy immune function.

Epithelial Growth Factor: a key to skin health.

Cytokines: helps reduce and balance inflammation.

As a final note, we know that there are a couple other supplement companies whose products are similar in quality to ours, and our products are still less expensive than theirs (For example, colostrum by Kion and Heart & Soil. And we're half the price of Armra AND triple the serving size – 1 scoop of Armra’s Colostrum has 1g, and ours has 3g!)

Is the carb count on your Prime Protein the total carb count?

Total carbs are listed. Fiber is listed on all our products that contain it - there’s 1g in Prime choc and Prime Peanut Butter. The rest of the Primes do not contain fiber.

Has Equip has ever considered creating a version of Prime Protein that uses a non-calorie sweetener?

Currently, we don’t have plans to create products with a sweetener other than Stevia. BUT, we do offer Unflavored Prime Protein, which only has one ingredient – 100% grass-fed beef protein isolate. You can use that and sweeten it with whatever you like. :) 

I see that Equip uses stevia in several of its products, and I’m concerned that it can cause gut imbalances and can also be an endocrine disruptor. Can you explain why the brand chooses to use stevia? How much is used in the protein powder?

Based on all the data we currently have, we believe that stevia is the safest and best tasting, natural, zero calorie sweetener available. Please keep in mind that we only use pesticide-free stevia that is processed with ZERO chemicals.

Also, we only use a standard 100mg of stevia per scoop in all our products, and all the data we’ve seen supports that is an extremely safe, low dose. A lot of the side effects people begin to experience are from consuming over 1g a day (10 servings of our products). Our customers also prefer low carb products, which is why we use a zero calorie option versus honey or another sweetener. 

Regarding concerns of stevia being an endocrine disruptor, our founder, Dr. Anthony Gustin, dove deep into that research with Dr. James DiNicolantonio and Courtney Sperlazza (MPH), and here’s what they found:

One lab study found that sperm cells exposed to stevia produced more progesterone, suggesting that stevia may affect the endocrine system.[*] While this is worth paying attention to, we cannot assume the same for the interaction between sperm and stevia in a real-life setting. This was done in vitro, which means in a laboratory (as opposed to in vivo, in a living organism), and sperm are unlikely to experience exposure to that amount of stevia when consumed. A paper from the 1960s said that a native group in Paraguay used stevia as a contraceptive, so a doctor tested this in rats. He found that the rats did not conceive during consumption of the stevia decoction and also for up to 60 days after.[*] The rats were given an extremely high dose, though, which you’re not likely to replicate if you’re using stevia to sweeten your foods and drinks. If you’re trying to conceive, ask your doctor to be sure. As far as stevia’s effect on hormones, research is extremely limited, there aren’t conclusive human studies, and there’s nothing reliable anecdotally that points to stevia causing hormone issues or infertility.

Sources: https://www.sciencedirect.com/science/article/abs/pii/S0303720716300533 and https://pubmed.ncbi.nlm.nih.gov/17744732/

All that being said, we do have stevia-free products, such as Unflavored Prime Protein and Unflavored Collagen.

What is the amino acid profile of your Prime Protein?

These are the typical values, listed in grams (per 100g of product):

Alanine: 2.2

Arginine: 1.89

Aspartic acid: 1.5

Cystine + cystein: 0.03

Glutamic acid: 2.75

Glycine: 5

Histidine: 0.28

Hydroxyproline: 2.55

Isoleucine: 0.43

Leucine: 0.93

Lysine: 0.95

Methionine: 0.23

Phenylalanine: 0.58

Proline: 3

Serine: 0.85

Threonine: 0.53

Tryptophane: 0.09

Tyrosine: 0.33

Valine: 0.75

Are there oxalates in your Chocolate Prime Protein and Chocolate Collagen?

Both Chocolate Prime and Chocolate Collagen are oxalate-free, but they do contain the amino acid hydroxyproline (2.55g per 100g of product), and the body can metabolize that hydroxyproline into oxalate. We cannot say how much oxalate that equates to in your body, if any.

Help! My Prime Protein clumps. Any suggestions on how to avoid this?

We can understand that you want your shakes, smoothies, and other beverages to be clump-free! So, we have a few tips for you to ensure Prime Protein perfection:

1. Prime dissolves more easily in warm/hot liquids (like coffee), so try your protein in something that isn’t cold.
2. If you’re mixing it with cooler liquids (like in a smoothie), your Prime should dissolve pretty easily if you’re using a high speed blender or one of our awesome frothers.
3. Try making a paste first! In a bowl, add just a tiny bit of desired liquid to your scoops of Prime and mix with a fork or whisk until a paste forms. Then, add the rest of your ingredients and mix again. The paste should prevent clumps from appearing in your protein-packed recipe. 👏

Also, keep in mind that the reason Prime clumps just a tiny bit is because we don't put any emulsifiers, etc. that would help eliminate the clumping.

We figure blending a bit longer (or creating a paste first) is better than adding ingredients to Prime that your body doesn't need.

OH, and if you’re still getting clumps? Well, just go ahead and eat them... They'll still taste good. (At least we think so!)

Is your Core Colostrum considered a complete protein, and how many amino acids are in each scoop?

Colostrum is 15% protein. Like milk, it's technically complete protein, but there's only 2g of protein per scoop, so it shouldn't be used as a protein supplement. It is primarily used for its benefits to gut health, immunity, recovery and skin health, which we dive into here. Given the insignificant amount of protein in a scoop, we do not have an amino acid profile for this product.

Does your Core Colostrum contain casein or lactose?

Colostrum is considered a dairy product, and it does contain casein (less than 1 gram per scoop). However, it is not milk and it does not contain lactose, so most people with lactose intolerance usually find colostrum very digestible and beneficial to gut health.

How does your Prime Protein compare to whey, as far as how quickly it gets utilized for muscle? I know many athletes use whey for quick absorption, either post- or pre-workout.

Please check out this post, which shares the benefits of beef protein vs. whey and has data on benefits to muscle development. Whey and beef have a similar digestibility score, which is the primary measure to validate absorption. It's important to fuel after a workout, but a lot of the old data which shared the importance of an 'anabolic window,' i.e. consuming protein within 30 minutes of exercise, has been debunked. The only thing that actually matters is getting in quality protein within a few hours post-workout for recovery and muscle development (study here). This means that if someone is consuming a protein source that the body digests 30 minutes faster than another protein source, there's little to no correlation with that faster digestion to muscle development or recovery. We believe micronutrient-density should be prioritized over speed.

If someone has a peanut allergy, would they be safe consuming Equip products since they’re made on the same equipment as the peanut butter flavored protein powder? 

Our manufacturing partner is a cGMP facility meaning they take every precaution when running an allergen. Internally, every allergen is clearly marked and isolated in production. They set up drop-curtains to contain the rooms while they run, and do a full, complete, thorough clean between every allergen product according to those cGMP standards. We have never run into any issues in the past 6 years but we understand if somebody wants to take extra precautions.

I am/my followers are sensitive or allergic to nuts/wheat/soy/dairy/etc., and I notice your packaging states that your products are produced on equipment that also processes those allergens. Is there cause for concern?

Due to manufacturing regulations, we have to include that statement on packaging, BUT our products are wheat, soy, dairy, and gluten-free. The only two products with nuts in the ingredients are our Peanut Butter Prime Protein and Prime Bars.

Our manufacturing partner is a certified SQF (safe, quality food) and cGMP (Current Good Manufacturing Practice, regulations enforced by the FDA) facility, which means they take every precaution when running an allergen. Internally, every allergen is clearly marked and isolated in production. They set up drop-curtains to contain the rooms while they run, and then they do a full, complete, and thorough clean between every allergen product – all according to those cGMP standards. 

We have never run into any issues in the past 6 years with someone having a reaction from cross-contamination. That being said, we understand if somebody wants to take extra precautions!

I know peanuts can often have mold. Should I be concerned about mold in your Peanut Butter Prime Protein?

We actually do 3rd party testing on all of our products, including for mold! Rest assured our Prime PB has zero mold or mycotoxins. 

Also, we use high oleic peanuts in our Prime Peanut Butter...

High-oleic peanuts are also more shelf stable than traditional peanuts, which means they'll be less likely to go bad/grow mold/etc.

Is Prime Protein grass-fed AND finished? 

The beef we source is nearly 100% grass-fed and finished. There are a few rare instances when grain is used in the cows' diet - mainly to supplement grass feeding in winter months when grass is covered and not as plentiful. Because of this, we cannot truthfully say exactly 100% grass-fed and finished.

That being said, we have tried every single beef isolate supplier there is, and we work with the one who comes closest to that 100%.

What’s the difference between your Unflavored Prime Protein and Unflavored Grass-Fed Collagen?

Our Prime Protein powder is a protein-focused supplement with naturally occurring collagen coming from our Grass-fed Beef Protein, but it does not act as a Collagen supplement in itself. However, our Grass-Fed Collagen supplement contains 15,000+ Mgs of Hydrolyzed Bovine Collagen. Collagen is not an adequate protein supplement as it is not complete protein, whereas Prime is complete protein. Collagen is fantastic for targeted joint health, bone and skin health, and Prime is a fantastic protein supplement, which provides additional benefits to strength, hypertrophy, and fat loss.

I’m trying to hit a specific macro count…Does your Grass-Fed Collagen count towards my daily protein amount? 

Collagen protein definitely counts towards protein macros. If other sources of EAAs are consumed throughout the course of a day the body will still utilize the protein effectively. We cover that a bit in this blog post: equipfoods.com/blogs/news/essential-amino-acids-and-why-complete-protein-matters

Is your Prime Protein kosher and Halal certified? 

Prime Protein is not Kosher, but it is Halal certified! You can find our most recent certification here.

Is your Grass-Fed Collagen kosher and Halal certified? 

Our GFC is not Halal certified, but it is Kosher! You can find the certification here.

Can you tell me what it is in the Prime Protein Iced Coffee and is there any caffeine?

It’s made with only 5 clean ingredients: Grass-fed beef protein, natural flavors (see below), Indian spray-dried coffee, sea salt, and stevia.

The natural flavor is mocha flavor, which is made from cocoa, decaffeinated espresso, and vanilla bean. NO JUNK OR NASTY ADDITIVES – EVER!

The Indian spray-dried coffee is not certified organic, BUT it is 3rd party tested and certified free from mold, pesticides, glyphosate, and other toxins.

There is less than 10 mg of caffeine per scoop (it’s essentially DECAF!)

How much caffeine is in Clean Coffee?

Clean Coffee is made from arabica beans, which, on average, contain about 1.5% caffeine by weight. For a typical cup of drip coffee, (2 tbsp coffee grounds / 6 oz water) you can expect about 100mg of caffeine. The exact amount of caffeine varies depending on the brewing method.

Caffeine extraction is influenced by grind size, water temperature, and brewing method. By experimenting with your brewing technique, you can enjoy Clean Coffee with a caffeine content that suits your individual preference.

To maximize caffeine extraction, use a finer grind size to increase the surface area. Ensure the water temperature is sufficiently hot (195-205 F). Choose a brewing method that allows for longer contact time between the water and coffee grounds such as French press or pour-over techniques.

What countries do you ship to?

This list is continually changing, as restrictions per country change regularly. The easiest way to see where we can currently ship is to:

• Go to equipfoods.com and add anything to your cart
• Continue to the checkout process
• Open the dropdown menu next to ‘country/region’ to see where we ship

One of my followers needs help with an order. Whom can they contact?

We have one of the best CS Teams in the industry, and all of our support staff will be happy to help you and your community!

Contact our help desk here: equipfoods.com/pages/contact-us

One of my followers had an adverse reaction to one of your products. Do you know what could have caused this?

There could be several reasons why this happened, and because we’re not medical professionals, we can’t begin to guess. We suggest they stop taking the product or lower the serving size. If the problem persists, they should contact their doctor.