100% Grass Fed and Finished Beef Protein Powder that's Good for Your Gut AND Tastes Like Your Favorite Dessert!

“I’d give it 10 stars if I could!” – Jane C.

choose your favorite flavor

PROTEIN DEFICIENCY IS A BIG PROBLEM... BUT IT DOESN'T HAVE TO BE.

1 in 3 adults don't consume enough protein, and it's no surprise when you understand how much you actually need in a single day...

If you want to build muscle, lose fat and stay healthy, then you should be eating at least 0.75g per pound of body weight.

Getting enough protein is incredibly important. But how in the world do you hit your target protein count without spending a fortune or endless hours in the kitchen?

It's easy when you add Equip's doctor-formulated, super clean, incredibly easy-to-digest beef isolate protein powder to your diet. Just one scoop has 21g of protein!

And with only a small handful of ingredients, you’re getting only what you need: 100% carefully sourced, real foods…and nothing else.

Plus, Prime Protein is incredibly delicious! Since it tastes like dessert, you'll have fun hitting your macros... All for less than $2 a day.

  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER
  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER

The Shortest Ingredient List In the Supplement Industry

In 2016, Dr. Anthony Gustin, a functional medicine and sports rehab clinician (and small farmer dedicated to regenerative agriculture), created Prime Protein because he wanted a simple, high quality supplement packed only with the nutrients your body needs...

Prime Protein Unflavored has just ONE powerful ingredient: Non-GMO grass-fed beef isolate.

Our decadent, wildly delicious flavors (Chocolate, Vanilla, Strawberry, and Peanut Butter) each have a max of 5 whole food, high quality ingredients.

Quality Over Quantity. Always.

100% GRASS-FED

We prioritize working with regenerative farms who let their cows graze outside, and source the highest-quality, grass-fed beef protein we can find.

Right now, we’re working with a group of small farms in Sweden who are dedicated to humanely raising their cattle.

INDEPENDENTLY TESTED

The proof is on the paper…

While we trust our partners completely, we still do independent, routine quality and contaminant testing to make sure our protein is free of harmful amounts of heavy metals and toxins like glyphosate.

LOW & SLOW

We process the beef the same way that bone broth is made – using low and slow heating to preserve the nutrition. (No chemical processing here!)

We take our time to get it right. And it simply can’t get any cleaner...

The end result is the purest beef protein you’ll ever find. Each scoop has the same nutrient profile of 4oz of steak!

GRASS-FED IS THE NEW WHEY

Why beef over whey, pea, or other plant-based protein powders?

Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs…

They work to repair your joints and soft tissues like plant protein won’t.

Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

Simply put, more beef protein =

  • Faster workout recovery
  • All-day energy
  • Feeling full for hours
  • Better skin, bone, and hair health

GRASS-FED PROTEIN POWDER LIKE PRIME PROTEIN IS ALSO EASIER TO DIGEST...

Unlike what’s found in the majority of protein powders, Prime contains zero allergens (like soy, dairy, egg, or whey) that can make gut issues and inflammation worse.

So, if whey, pea, or other plant-based protein powders give you discomfort or make you bloated or gassy…

If you’re on an AIP diet and need a protein that won’t trigger flare-ups…

If you’re following a Carnivore, Keto, or Paleo diet and only grass-fed beef protein will do…

Then you’ll love Prime Protein. It’s easy on the gut, has a complete amino acid profile, and it tastes better than any other protein you’ve tried.

  • EQUIP GOES THE EXTRA MILE

    "Equip uses real food ingredients, such as grass-fed beef protein, grass-fed collagen, whole sweet potatoes, etc. Very few companies go that extra mile to make sure their products contain ingredients that are as close to nature as possible. That’s why I trust Equip with my health."

    –Dr. James Dinicolantonio

  • REAL PROTEIN, NOTHING ELSE

    "Equip Foods is one of the only companies I've found who actually has real protein from real sources, and nothing else. Prime Protein is a great source of extra protein with no fillers or flavorings. If you’re not getting enough protein, this is a fantastic option."

    –Dr. Anthony Chaffee

  • THE CLEANEST PROTEIN

    "Equip Protein is the cleanest, most bio-available protein on the market for my body’s needs and muscle growth! Dairy free, whey free, and artificial ingredient free - this is my most recommended post-workout protein powder that exists. Strawberry is my favorite."

    –Emily Schromm

The Best Shake You’ll Ever Taste

With 30 servings in each bag, Prime Protein is a lot more cost-effective and convenient than cooking up a steak every night.

Plus our 4 different, decadent flavors makes getting your protein intake a lot more fun!

Prime Protein is surprisingly versatile and can be used in countless recipes that everyone in your family will LOVE, from picky toddlers to protein-deficient seniors.

Prime Protein Tastes Insanely Good AND...

  • Is smooth – no powdery or gritty texture
  • Is easy to mix, despite the absence of emulsifiers or other artificial ingredients often found in similar products
  • Has no funky aftertaste
  • Tastes amazing with only water
  • Can be mixed in hot or cold recipes
  • Comes with a 100% happiness guarantee. If you don’t love it after 30 days, return it for a full refund – no questions asked!
  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER
  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER

SERIOUSLY, PRIME PROTEIN TASTES ABSOLUTELY NOTHING LIKE REGULAR PROTEIN POWDERS ON THE MARKET.

IT’S SO DELICIOUS THAT YOU’LL THINK YOU’RE CHEATING…

TRY THIS RICH MILK CHOCOLATE SHAKE AND SEE FOR YOURSELF...

(WARNING: Be careful or you might go overboard, it’s so good.)

DIRECTIONS:

Combine all the ingredients in a blender, then blend on high until thick and smooth, stopping and scraping down the sides and adding 1 tablespoon of cold brew at a time if the shake is too thick.

After blending, feel free to mix in chopped nuts, cacao nibs, or organic berries. Pour into a glass and serve with straws and spoons.

WATCH YOUR PICKY TODDLER GOBBLE UP THESEPROTEIN-PACKED STRAWBERRY PANCAKES…

DIRECTIONS:

Put all ingredients into a bowl and mix until smooth. Heat pan or griddle to medium heat. Coat with butter or ghee. Pour batter onto heated pan. Cook until you notice tiny bubbles, then flip. Cook for another minute or so, then remove from pan and place on a plate. Add your favorite toppings, like more fresh strawberries, whipped cream, or sweetener of choice.

SNEAK MORE PROTEIN INTO GRANDMA’S DIET WITH THIS DECADENT PEANUT BUTTER CHEESECAKE…

  • 24 oz cream cheese, softened, room temp (3x8oz)
  • 3-5 tbsp butter, softened (optional)
  • 2 scoops Equip Peanut Butter Prime Protein Powder
  • 1 tbsp glycine powder (optional for sweetness and other benefits)
  • 3 large eggs, room temp
  • 1/2 to 3/4 cups sour cream
  • 1 tsp lemon zest, grated
  • 1 tsp vanilla extract

DIRECTIONS:

Preheat oven to 300F. In large bowl, beat cream cheese and butter until smooth. Beat in protein powder and glycine powder. Beat in eggs, one at a time. Beat in sour cream, lemon zest, and vanilla. Beat until smooth then pour mixture into a 9” greased baking dish. Place dish into a large roasting pan. Add 4-6 cups boiling water to the pan. Place pan in oven and bake 50-60 min until the cheesecake is mostly set – there should be a slight jiggle in middle. Remove from oven and cool the cheesecake in the water bath until the water is just warm. Remove the pie pan from the water bath and cool the cheesecake in the fridge for 4+ hours.

GET YOUR DAY GOING WITH A VANILLA LATTE THAT’S GOT 21 GRAMS OF PROTEIN AND 0 SUGAR…

DIRECTIONS:

Put all ingredients into a bowl and mix until smooth. Heat pan or griddle to medium heat. Coat with butter or ghee. Pour batter onto heated pan. Cook until you notice tiny bubbles, then flip. Cook for another minute or so, then remove from pan and place on a plate. Add your favorite toppings, like more fresh strawberries, whipped cream, or sweetener of choice.

The Prime Possibilities are Endless

No matter the recipe, you can enjoy Prime Protein ANY time of day – not just after workouts.

(Although you might find yourself exercising more just so you can make another beefshake.)

We’re Not the Only Ones Bragging about Prime Protein...

What You Get in Every Scoop of Prime Protein, Guaranteed:

  • Grass-fed beef isolate protein providing complete protein.
  • Nutrition equivalent to 4oz of grass-fed beef.
  • Less likely to cause gastrointestinal problems like whey.
  • Collagen and gelatin, which repairs your joints and soft tissues like plant protein won’t.
  • No added chemicals, fillers, binding agents or artificial coloring or sweeteners.
  • Beef protein that’s made the same way that bone broth is made, low and slow heating to preserve the nutrition. No chemical processing.
  • Paleo, carnivore, and keto approved.
  • Unflavored Prime has only ONE ingredient, grass-fed beef isolate. It can’t get any cleaner.
  • Surprisingly versatile, 1-5 ingredients in each flavor. Endless possibilities.
  • Tastes like dessert, not beef. 30 servings per bag.
Gluten free
Dairy free
Soy free
Hormone free
Whey free
Antibiotic free
No artificial flavors
Preservative free

Tired of Protein Powders that Are Full of Junk, Taste Artificial, And Leave You Feeling Bloated?

Switch to a clean, great-tasting pure beef protein that’s easy on your gut.

Prime Protein is the cleanest and most delicious protein powder on the planet, providing the nutrition of 4oz of grass-fed beef per scoop, including naturally occurring collagen and gelatin!

SAVE AN EXTRA 20% ON PRIME PROTEIN NOW.

Prime Protein

A complete source of grass-fed, beef protein to fuel your body.

  • Build and repair tissues with whole-food protein.

  • Refuel with the nutrition of 4 ounces of beef in each scoop.

  • No added chemicals, fillers, binding agents or artificial coloring or sweeteners.

  • Unflavored Prime has 1 ingredient, grass-fed beef. The powder has a natural, beef taste.

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$63.99

$54.39

$1.81 Per Serving

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Over 1,000 5-Star Reviews...and Counting.

Not Sure if You'll Like it?

Even though we're 100% sure you'll love Prime Protein, we won’t be hurt if you don’t. We really just want you to be happy! So if you’re not satisfied with your purchase for any reason, simply let us know! You’re covered with a 30-day, no questions asked, 100% money back guarantee.

A FEW MORE FACTS WE THINK YOU SHOULD KNOW...

  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.

  • Does Prime Protein taste like beef?

    Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies!

  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. Grass-fed beef gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink.

  • Why use beef over other protein sources (like whey)?

    Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

  • How much protein is in a serving and many servings per bag?

    There are 21 grams of protein for every serving and 30 servings per bag.

  • What is Prime Protein's amino acid profile?

    Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75

  • Do you use chemicals to process the beef?

    No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.

  • What are your natural flavors?

    Our natural flavors are distilled vapors from natural and organic compounds/fruits like vanilla, coconut, and strawberry processed without any chemicals, fillers, binders, or artificial ingredients. We know most natural flavors are garbage - we are very careful with our sourcing and vetting as a result. There are a few good ones out there that actually live up to the natural name.

  • Is Prime Protein third-party tested?

    Absolutely! All of our products are. We take pride in performing far better than industry standards on all third-party tests as a result of careful ingredient sourcing and short ingredient lists. We can send reports over if you email hello@equipfoods.com.

  • Is your beef grass-fed and finished? And where is it sourced from?

    Yes it is grass-fed and finished. We source the beef from small farms across Sweden.

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  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER
  • NO ADDITIVES, ALLERGENS, CHEMICALS, FILLERS, OR OTHER JUNK - EVER