Equip has always stood for something simple: nutrition as nature intended. We're a counter-movement to overcomplicated health trends. A return to tried and true nutrition that works because that's how nature intended it.
As we’ve grown, one thing has become clear: while our products speak for themselves, our packaging did not reflect what we stand for. The look and feel of our packaging felt clinical and generic, rather than one that represents the timeless, simplicity of our ingredients. After extensive listening, testing, and refinement, we’re unveiling the next era of the Equip brand.
The good news? The products you know and love are exactly the same: the same ingredients, the same formulas, the same quality, wrapped in new packaging that better represents our core values: simplicity, honesty, real food, and deliciousness.
This refresh is about more than a label; it’s about proudly standing for what we believe in: stripping away the over-engineering of modern health fads with synthetic gimmicks and getting back to what’s always worked. Real food. Nothing fake, nothing extra.
Thank you for being part of this journey with us. You’ve made Equip what it is today, and we can’t wait to show you what’s next.
To real food,Anthony Gustin & Kieran Mathew