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There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...

Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.

Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow. 

Of course, all our bovine ingredients are grass-fed!

Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.

Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.

Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).

Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.

Prime Bar

  • The first grass-fed beef protein bar that tastes like dessert. Delivers 20g of complete protein.
  • Made with simple, real food ingredients like colostrum, tallow, collagen, date, and honey. Nothing artificial, ever.
  • Gut-friendly, bloat-free — no whey, milk isolates, seed oils, lecithins, fiber syrups, or gluten.
  • Third-party tested for heavy metals, microplastics, glyphosate, and more.

Choose Size (12 bars per pack)

Choose Flavor

Chocolate
Chocolate
Peanut Butter
Mixed Berry
Purchase type options
$49.99
$42.49

($3.74 Per Serving)

30-day Returns

Free Shipping on $98+

There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...

Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.

Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow. 

Of course, all our bovine ingredients are grass-fed!

Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.

Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.

Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).

Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.

A Protein Bar With Nothing To Hide

Prime Bar delivers 20g of pasture-raised beef protein and collagen - free from dairy, seed oils, and ultra-processed ingredients - for clean, easy-to-digest nutrition that won’t wreck your gut.

The first protein bar with colostrum, nature’s most complete superfood. It supports gut health, immunity, and recovery - especially beneficial for those with sensitive digestion or demanding lifestyles.

Forget syrups, lecithins, and mystery binders. Prime Bar is made with whole-food ingredients you can recognize and trust - like dates, honey, cocoa butter, and grass-fed tallow. No refined sugar. No seed oils. Just real food.

Prime bar tastes like dessert with a fudgy, chewy texture using just one date and a teaspoon of honey. No fake aftertaste. No sugar crash.

Whether you’re doing school dropoff, in between workouts, or need a midday pick-me-up for afternoon meetings, Prime Bar is your go-anywhere protein source. Satisfying, nutrient-dense, and crafted to meet real-life needs.

30-day Returns

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Ingredients from the farm, not a lab

Inspired by our best-selling Prime Protein, we packed each bar with the nutrients your body craves. No fake fillers, no shortcuts—just real food.

20G GRASS-FED BEEF PROTEIN

20G GRASS-FED BEEF PROTEIN

first BAR WITH COLOSTRUM

first BAR WITH COLOSTRUM

NO SEED OILS

NO SEED OILS

naturally sweetened

naturally sweetened

THIRD-PARTY TESTED

THIRD-PARTY TESTED

How Does Prime Bar Stack Up?

Prime Bar
Other Products OTHER BARS

GRASS-FED BEEF PROTEIN + COLLAGEN

NATURALLY SWEETENED (DATE + HONEY)

(Artificial or Syrups)

GUT-FRIENDLY & BLOAT-FREE

REAL FOOD INGREDIENTS ONLY

INCLUDES COLOSTRUM + SUPERFOODS

FUDGY, DESSERT-LIKE TASTE

(Chalky or Dry)
BUY NOW

30-day Returns

Free Shipping on $98+

How Our Beef Protein Is Made

Our beef protein comes from grass-fed, pasture-raised cows, mainly in the U.S., with some sourcing from Sweden. The manufacturing process uses only mechanical and thermal methods—no chemicals. Beef bones and adhering meat are crushed, defatted (removing cholesterol), and slow-cooked with water, like bone broth. The liquid is then spray-dried into a nutrient-rich protein powder.

Unlike collagen or bone broth powders, which lack tryptophan and cysteine, our beef protein is complete, containing all nine essential amino acids. Beware of ‘beef protein’ powders that are just bone broth!

Customers Love Prime Bar

Customer Reviews

Based on 264 reviews
79%
(209)
15%
(39)
3%
(9)
1%
(2)
2%
(5)
J
J Park

I've been searching for a good protein bar that doesn't rely on whey and artificial junk to hit good macros and flavor—this is it. Mixed berry is my favorite so far!

N
Nancy Coulter

I've tried so many protein bars and these are my favorites. I love the texture and the taste, not to mention the ingredients are super clean. I never have time for breakfast so I throw one in my bag and it easily keeps me full until lunch. Sometimes I even skip lunch.

E
Elsie Miller

I really like the fruit bars

T
Teresa Trowbridge

Another winner from Equip! Delicious, gut friendly bars(I love the chocolate!), no junk , simple ingredients that taste amazing!

L
Lorelei

The bars are the best on the market I’ve found to date. Pure whole ingredients that are ALL good for your body. No added fillers or fibers that almost always would make my fut unhappy!

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