20g
grass-fed beef protein
8
real food ingredients
0
junk or fillers
MASA makes the cult-favorite tortilla chips, handmade and fried in beef tallow with zero seed oils. We share an obsession with real ingredients and refuse-to-compromise sourcing. When we set out to bring their iconic churro flavor into protein form, the partnership made itself.
Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.
Not even a little. Prime Protein has a smooth, creamy texture and tastes like dessert. Real cinnamon and cocoa give this limited-edition flavor a warm, churro-inspired profile, with no beefy aftertaste in sight.
Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.
Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.
Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.
Chocolate Churro Prime Protein
Limited Collaboration: Masa x Equip
- A limited-edition collaboration with MASA. Their iconic churro flavor, with 20g of grass-fed beef protein and collagen.
- Real cinnamon, rich cocoa, and creamy coconut milk. Naturally sweetened with coconut sugar and monk fruit. No artificial flavors.
- Just 8 real-food ingredients. Free from dairy, whey, gluten, and common irritants.
- Thoughtfully sourced, real-food ingredients. Third party tested for heavy metals, pesticides, and more. Nothing artificial, ever!
MASA makes the cult-favorite tortilla chips, handmade and fried in beef tallow with zero seed oils. We share an obsession with real ingredients and refuse-to-compromise sourcing. When we set out to bring their iconic churro flavor into protein form, the partnership made itself.
Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.
Not even a little. Prime Protein has a smooth, creamy texture and tastes like dessert. Real cinnamon and cocoa give this limited-edition flavor a warm, churro-inspired profile, with no beefy aftertaste in sight.
Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.
Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.
Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.
Made with Masa. Built from Beef.
Prime Protein delivers 20g of complete protein from grass-fed beef isolate, plus naturally occurring collagen and gelatin, from real food ingredients. No whey, no dairy, no gluten, no soy. Just clean, bloat-free fuel your body knows exactly how to use.
Most "beef proteins" are just bone broth. Prime Protein is made from grass-fed beef and bones for complete, nose-to-tail nutrition, packed with all nine essential aminos, plus collagen and gelatin for joints, skin, gut, and recovery.
A limited-edition collab with MASA, made with just 8 real-food ingredients: grass-fed beef protein, collagen, real cinnamon, cocoa powder, coconut milk powder, coconut sugar, monk fruit, and sea salt. No gums, no sugar alcohols, no fake sweeteners. Naturally sweetened, third-party tested, and nothing you can't pronounce.
No chalk. No candy-bar sweetness. Real cinnamon, real cocoa, and creamy coconut milk powder for a warm, dessert-worthy taste that blends like a dream in smoothies, coffee, or oatmeal. The flavor you grew up loving, made for the way you eat now. Tastes like a treat. Fuels like food.
30-day Returns
Free Shipping on $90+
Ingredients from the farm, not a lab
Just 8 real-food ingredients. Grass-fed beef protein, real cinnamon, rich cocoa, creamy coconut milk, and naturally sweetened with coconut sugar and monk fruit. Nothing artificial. No fillers, no shortcuts, no shortcuts.
Gluten Free
Dairy free
soy free
whey free
no artificial flavors
Beef Protein vs. Other Sources
Prime Protein
Other Protein Sources
Easy to digest
Rich In Key Nutrients
Complete Protein
GUT-FRIENDLY & BLOAT-FREE
REAL FOOD INGREDIENTS ONLY
Minimally processed
Dairy-free
DESSERT-LIKE TASTE
30-day Returns
Free Shipping on $90+
How We Make Beef Into Powder - The Real Food Way
Our protein starts where real food does: with grass-fed, pasture-raised cows from trusted farms in the U.S. and Sweden. We use a clean, no-shortcuts process, just heat, water, and time. No harsh chemicals. No sketchy solvents.
We crush beef bones and remove the good meat still clinging to them, then remove the fat (and cholesterol) and slow-cook it all like a nutrient-rich bone broth. From there, it’s gently dried into a rich powder packed with protein, collagen, gelatin, and the amino acids your body needs to recover, rebuild, and thrive.
Unlike collagen or bone broth powders, Prime Protein is complete, with all nine essential amino acids, including tryptophan and cysteine. (Yep, the ones most “beef protein” powders are missing.)
So when we say real food, we mean it, nose to tail, thoughtfully sourced, and made with nothing to hide.