Celebrating 10 Years of Prime Protein

To the Equip Community,

Ten years ago, we launched Prime Protein with a stubborn belief: real food is the answer.

A lot has changed since then. New products, national distribution, new customers making grass-fed beef protein a part of their daily routines (thank you!). But the reason we keep showing up hasn’t.

We made this film to say that out loud.

In an industry that spends billions making health feel complicated, so you chase every fad and buy every fix, we exist as a counter-movement. We're here to fill the gaps in your modern diet with simple, timeless nutrition – not replace it. A lot of what ails us can be solved with real food, sunlight, sleep, movement, and connection.

To every customer who's been part of this: thank you. You got us here. We're working every day to keep earning your support and are incredibly proud of what we’ve built together.

Here's to the next decade.

Kieran Mathew, CEO