What's the difference between low and no sugar? image

Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Prime Protein

  • The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
  • Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.
  • Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
  • Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.
Prime Protein Amino Acid Profile

Choose Pack Size

Choose Flavor

No Sugar Low Sugar
No Sugar (Original) = Sweetened with Stevia
Chocolate Most Popular
Chocolate Most Popular
Vanilla
Unflavored
Cinnamon Roll
Strawberry
Salted Caramel
Peanut Butter
Iced Coffee
Chocolate Mint (SOLD OUT)
Chocolate Mint (SOLD OUT)
Chocolate
Vanilla
Purchase type options
$63.99
$54.39

($1.81 Per Serving)

30-day Returns

Free Shipping on $98+

30-day Returns

Free Shipping on $98+

What's the difference between low and no sugar? image

Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Sugar filter information

Built from Beef. Backed by Nature.

Prime Protein delivers 21g of complete protein from grass-fed beef isolate, plus naturally occurring collagen and gelatin, from real food ingredients. No whey, no dairy, no gluten, no soy. Just clean, bloat-free fuel your body knows exactly how to use.

Most “beef proteins” are just bone broth. Prime Protein is made from grass-fed beef and bones for complete, nose-to-tail nutrition, packed with all nine essential aminos, plus collagen and gelatin for joints, skin, gut, and recovery.

No gums. No sugar alcohols. No fake sweeteners. Just three clean, third-party-tested ingredients you can trust, like grass-fed beef, vanilla, cocoa, or strawberry. No dairy. No gluten. Nothing artificial. Just real food, made simple.

No chalk. No candy-bar sweetness. Just naturally creamy, rich flavor that blends like a dream, in smoothies, coffee, or baked goods. Tastes like dessert. Fuels like real food. No weird aftertaste. No regrets.

30-day Returns

Free Shipping on $98+

Ingredients from the farm, not a lab

Packed with complete, high-quality protein from grass-fed beef, Prime Protein delivers the nutrients your body actually wants. No fillers. No shortcuts. Just real food, the way it should be.

Prime Protein Amino Acid Profile
Gluten Free

Gluten Free

Dairy free

Dairy free

soy free

soy free

whey free

whey free

no artificial flavors

no artificial flavors

Beef Protein vs. Other Sources

Primary Product Prime Protein
Other Products Other Protein Sources

Easy to digest

Rich In Key Nutrients

Complete Protein

GUT-FRIENDLY & BLOAT-FREE

REAL FOOD INGREDIENTS ONLY

Minimally processed

Dairy-free

DESSERT-LIKE TASTE

BUY NOW

30-day Returns

Free Shipping on $90+

How We Make Beef Into Powder - The Real Food Way

Our protein starts where real food does: with grass-fed, pasture-raised cows from trusted farms in the U.S. and Sweden. We use a clean, no-shortcuts process, just heat, water, and time. No harsh chemicals. No sketchy solvents.

We crush beef bones and remove the good meat still clinging to them, then remove the fat (and cholesterol) and slow-cook it all like a nutrient-rich bone broth. From there, it’s gently dried into a rich powder packed with protein, collagen, gelatin, and the amino acids your body needs to recover, rebuild, and thrive.

Unlike collagen or bone broth powders, Prime Protein is complete, with all nine essential amino acids, including tryptophan and cysteine. (Yep, the ones most “beef protein” powders are missing.)

So when we say real food, we mean it, nose to tail, thoughtfully sourced, and made with nothing to hide.

Why Thousands Have Made the Switch to Beef Protein

Customer Reviews

Based on 8439 reviews
90%
(7588)
8%
(668)
1%
(67)
0%
(37)
1%
(79)
J
Jen Donnelly

I have been on a whey protein and wanted to try out this product to see if it helps with my bloating issues and so far so great!!! I make a shake for my coffees throughout the day and with this I need less than I did with the other product and it tastes sooooo good. I am already feeling a difference!

L
Linda G Goodman

Prime Protein by Equip is probably the best tasting protein I've ever had! Plus there is no spike or even change to my glucose numbers. I usually add some cream for fat increase as I follow a ketogenic diet because I'm Type 2 diabetic. This makes the shake even more creamy! I love it!

J
Jennie Poskon

Obsessed with this protein! Love to make shakes, smoothie bowls, protein ice cream or just add a little to my coffee! The best clean protein!

T
Tcturner

A scoop of salted caramel in my morning coffee is hard to beat. I'm diabetic and also use it blended with Greek vanilla yogurt and whole milk then pop it in the freezer when I want something sweet to snack on that won't spike blood sugar.

C
Caitlynn Stowell

So good!! I love the way it mixes in my shakes and never a bad after taste!