Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

4.9
Rated 4.9 out of 5 stars
6,592 Reviews

Prime Protein

  • The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
  • Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.
  • Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
  • Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.
Prime Protein Amino Acid Profile

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Chocolate Most Popular
Chocolate Most Popular
Vanilla
Unflavored
Cinnamon Roll (Coconut Sugar + Monk Fruit)
Strawberry
Salted Caramel
Peanut Butter
Iced Coffee
Chocolate Mint New
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$63.99
$54.39

($1.81 per serving)

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Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Built from Beef. Backed by Nature.

Prime Protein delivers 21g of complete protein from grass-fed beef isolate, plus naturally occurring collagen and gelatin, from real food ingredients. No whey, no dairy, no gluten, no soy. Just clean, bloat-free fuel your body knows exactly how to use.

Most “beef proteins” are just bone broth. Prime Protein is made from grass-fed beef and bones for complete, nose-to-tail nutrition, packed with all nine essential aminos, plus collagen and gelatin for joints, skin, gut, and recovery.

No gums. No sugar alcohols. No fake sweeteners. Just three clean, third-party-tested ingredients you can trust, like grass-fed beef, vanilla, cocoa, or strawberry. No dairy. No gluten. Nothing artificial. Just real food, made simple.

No chalk. No candy-bar sweetness. Just naturally creamy, rich flavor that blends like a dream, in smoothies, coffee, or baked goods. Tastes like dessert. Fuels like real food. No weird aftertaste. No regrets.

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Ingredients from the farm, not a lab

Packed with complete, high-quality protein from grass-fed beef, Prime Protein delivers the nutrients your body actually wants. No fillers. No shortcuts. Just real food, the way it should be.

Prime Protein Amino Acid Profile
Gluten Free

Gluten Free

Dairy free

Dairy free

soy free

soy free

whey free

whey free

no artificial flavors

no artificial flavors

Beef Protein vs. Other Sources

Primary Product Prime Protein
Other Products Other Protein Sources

Easy to digest

Rich In Key Nutrients

Complete Protein

GUT-FRIENDLY & BLOAT-FREE

REAL FOOD INGREDIENTS ONLY

Minimally processed

Dairy-free

DESSERT-LIKE TASTE

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How We Make Beef Into Powder - The Real Food Way

Our protein starts where real food does: with grass-fed, pasture-raised cows from trusted farms in the U.S. and Sweden. We use a clean, no-shortcuts process, just heat, water, and time. No harsh chemicals. No sketchy solvents.

We crush beef bones and remove the good meat still clinging to them, then remove the fat (and cholesterol) and slow-cook it all like a nutrient-rich bone broth. From there, it’s gently dried into a rich powder packed with protein, collagen, gelatin, and the amino acids your body needs to recover, rebuild, and thrive.

Unlike collagen or bone broth powders, Prime Protein is complete, with all nine essential amino acids, including tryptophan and cysteine. (Yep, the ones most “beef protein” powders are missing.)

So when we say real food, we mean it, nose to tail, thoughtfully sourced, and made with nothing to hide.

Why Thousands Have Made the Switch to Beef Protein

4.9
Rated 4.9 out of 5 stars
Based on 6,592 reviews
Total 5 star reviews: 6k Total 4 star reviews: 497 Total 3 star reviews: 71 Total 2 star reviews: 13 Total 1 star reviews: 26
98%would recommend this product
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6,592 reviews
  • DR
    Dustin R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 hours ago
    Cleanest and gastro friendly protein for body fat assasination

    At age 50, I've been using a daily combination of Prime Protein and Bodyhealth's Perfect Aminos to build 7.9 pounds of skeletal muscle mass and lost 3.7 pounds of body fat in 3 months. Granted, I'm putting in the work but Prime Protein doesn't leave me feeling bloated or "wheyed" down. Get it? lol! Best protein supplement and combination I've ever used and my body comps prove it. Increased my BMR to 1910 kcal from 1801 kcal in early May. Proof is in the protein!

  • AS Profile picture for Allison S.
    Allison S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    The Yummiest Protien Powder

    I have tried many protien powders and always come back to Equip! The clean ingredients with no added fillers is really what sets them apart! And it taste GOOD!!!!!

  • RG Profile picture for Rachel G.
    Rachel G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Delicious!

    This is the best protein powder I’ve tried and has REAL ingredients & nothing bad in it. Very thankful we found it!

  • MS Profile picture for Michele S.
    Michele S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Vanilla Prime Protein

    I have this every morning in my plain yogurt and half a banana. I also add a scoop of the grass fed collagen.

    It's delicious! Look forward to it every day! It is a great way to get all the energy I need before I go into teacher's mode in the classroom.

  • GK
    Ginger K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Honey Mama’s collab was the best!

    Best protein powder flavor I’ve ever had — hope Equip brings back the mint chocolate collab with Honey Mamas!