There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...

Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.

Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow. 

Of course, all our bovine ingredients are grass-fed!

Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.

Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.

Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).

Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.

Prime Bar

  • The first grass-fed beef protein bar that tastes like dessert. Delivers 20g of complete protein.
  • Made with simple, real food ingredients like colostrum, tallow, collagen, date, and honey. Nothing artificial, ever.
  • Gut-friendly, bloat-free — no whey, milk isolates, seed oils, lecithins, fiber syrups, or gluten.
  • Third-party tested for heavy metals, microplastics, glyphosate, and more.

Choose Size (12 bars per pack)

Choose Flavor

Chocolate
Chocolate
Peanut Butter
Peanut Butter
Mixed Berry
Mixed Berry
Purchase type options
$49.99
$42.49

($3.74 Per Serving)

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30-day Returns

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There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...

Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.

Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow. 

Of course, all our bovine ingredients are grass-fed!

Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.

Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.

Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).

Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.

A protein bar with nothing to hide

Prime Bar delivers 20g of pasture-raised beef protein and collagen - free from dairy, seed oils, and ultra-processed ingredients - for clean, easy-to-digest nutrition that won’t wreck your gut.

The first protein bar with colostrum, nature’s most complete superfood. It supports gut health, immunity, and recovery—especially beneficial for those with sensitive digestion or demanding lifestyles.

Forget syrups, lecithins, and mystery binders. Prime Bar is made with whole-food ingredients you can recognize and trust—like dates, honey, cocoa butter, and grass-fed tallow. No refined sugar. No seed oils. Just real food.

Prime bar tastes like dessert with a fudgy, chewy texture using just one date and a teaspoon of honey. No fake aftertaste. No sugar crash.

Whether you’re doing school dropoff, in between workouts, or need a midday pick-me-up for afternoon meetings, Prime Bar is your go-anywhere protein source. Satisfying, nutrient-dense, and crafted to meet real-life needs—with no compromises.

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Ingredients from the farm, not a lab

Inspired by our best-selling Prime Protein, we packed each bar with the nutrients your body craves. No fake fillers, no shortcuts—just real food.

20g of protein

20g of protein

From grass-fed beef and collagen

HEALTHY FATS

HEALTHY FATS

Grass-fed tallow + cocoa butter

SUPERFOODS

SUPERFOODS

Colostrum and collagen for recovery & gut health

NUTRIENT-DENSE CARBS

NUTRIENT-DENSE CARBS

Natural sugar from the equivalent of one date and a tsp of honey

20G GRASS-FED BEEF PROTEIN

20G GRASS-FED BEEF PROTEIN

first BAR WITH COLOSTRUM

first BAR WITH COLOSTRUM

NO SEED OILS

NO SEED OILS

naturally sweetened

naturally sweetened

THIRD-PARTY TESTED

THIRD-PARTY TESTED

HOW DOES PRIME BAR STACK UP?

Primary Product Prime Bar
Other Products OTHER BARS

GRASS-FED BEEF PROTEIN + COLLAGEN

NATURALLY SWEETENED (DATE + HONEY)

(Artificial or Syrups)

GUT-FRIENDLY & BLOAT-FREE

REAL FOOD INGREDIENTS ONLY

INCLUDES COLOSTRUM + SUPERFOODS

FUDGY, DESSERT-LIKE TASTE

(Chalky or Dry)
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How Our Beef Protein Is Made

Our beef protein comes from grass-fed, pasture-raised cows, mainly in the U.S., with some sourcing from Sweden. The manufacturing process uses only mechanical and thermal methods—no chemicals. Beef bones and adhering meat are crushed, defatted (removing cholesterol), and slow-cooked with water, like bone broth. The liquid is then spray-dried into a nutrient-rich protein powder.

Unlike collagen or bone broth powders, which lack tryptophan and cysteine, our beef protein is complete, containing all nine essential amino acids. Beware of ‘beef protein’ powders that are just bone broth!

CUSTOMERS LOVE PRIME BAR

Customer Reviews

Based on 220 reviews
78%
(172)
15%
(34)
4%
(8)
1%
(2)
2%
(4)
J
Jessica

I really like them and the flavor is great! They are not a wafer or crunchy, but super chewy almost like a tootsie roll but the chocolate flavor is so good. I eat the bar with fresh strawberries on the side and I am sooooo happy with the ingredients and protein content.

A
Allison

Love the taste and ingredients, just a lot of carbs. I will stick to the unflavored Protein Powder in my coffee.

j
james poquette

Excellent taste and great for on the run go to bar.

L
L.N.

Equip Prime Protein Bars are a clean protein bar perfect for breakfast or a snack . They pack 20 grams of protein with no sugar into each bar. Ive had chocolate, mixed berry and peanut flavors and all are delicious. While the bars are made from fehydrated organic beef, the bars DO NOT taste like beef. I think the price averages out to $3/bar and are boxed in a 12 pack. You can find coupons for a discount which helps and if you subscribe, Equip will give you a reduced price! These are great on the go as wwll - not messy or sticky.

j
jacqueline rodgers

Currently use the equip protein shake but wanted an ocasional treat. This bar is super clean and great tasting just wish they would make something like this more keto friendly. 21g of crabs in one bar is more than a days worth. I honestly can only eat 1/4 of this bar so it doesn’t kick me out of ketosis.
Not just for ketosis but it’s just a lot of sugar period. Healthy sugar is still sugar at the end and the body doesn’t know the difference.