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20g
grass-fed beef protein
8
real-food ingredients
0
fillers or junk
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20g
grass-fed beef protein
6
real-food ingredients
0
fillers or junk
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There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...
Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.
Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow.
Of course, all our bovine ingredients are grass-fed!
Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.
Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.
Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).
Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.
Prime Bar
- The first grass-fed beef protein bar that tastes like dessert. Delivers 20g of complete protein. Made with simple, real food ingredients like colostrum, tallow, collagen, date, and honey. Nothing artificial, ever.
- Gut-friendly, bloat-free — no whey, milk isolates, seed oils, lecithins, fiber syrups, or gluten.
- Third-party tested for heavy metals, microplastics, glyphosate, and more.
- Please note: VIP Early Access Prime Bar orders will ship early July.
Please note: VIP Early Access Prime Bar orders will ship early July
There's nothing we're more proud of than our ingredients list in our Prime Bar - superfood fuel, and nothing else...
Prime Bar Chocolate: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Unsweetened Chocolate, Tallow, Cocoa Powder, Cocoa Nibs, Cocoa Extract.
Prime Bar Berry: Beef Protein, Collagen, Colostrum, Dates, Honey, Cocoa Butter, Dehydrated Raspberry, Strawberry, Blueberry, Tallow.
Of course, all our bovine ingredients are grass-fed!
Beef protein offers a complete, bioavailable amino acid profile and is far easier on the gut than common alternatives like whey, milk isolates, soy, or pea protein. Prime Bar delivers 20g of pasture-raised beef protein and collagen in a bar that tastes like dessert + includes colostrum to support gut health, immunity, and recovery.
Prime Bar is the only bar on the market that offers 20g of grass-fed beef protein + collagen + colostrum with zero seed oils, lecithins, refined sugar, or artificial binders.
Not even close. Prime Bar tastes like a soft, rich dessert bar – thanks to carefully balanced ingredients like cocoa butter, honey, and date – just real food flavor that’s family-approved (even by picky eaters).
Prime Bar was developed through 18 months of testing and reformulation to do what other brands said was impossible: combine grass-fed beef protein, collagen, and colostrum into a chewy, fudgy bar without synthetic binders, dairy isolates, or seed oils. We use only real food ingredients—like cocoa butter, grass-fed tallow, dates, and honey – gently combined and cold-pressed for texture and integrity.
A protein bar with nothing to hide
Prime Bar delivers 20g of pasture-raised beef protein and collagen - free from dairy, seed oils, and ultra-processed ingredients - for clean, easy-to-digest nutrition that won’t wreck your gut.
The first protein bar with colostrum, nature’s most complete superfood. It supports gut health, immunity, and recovery—especially beneficial for those with sensitive digestion or demanding lifestyles.
Forget syrups, lecithins, and mystery binders. Prime Bar is made with whole-food ingredients you can recognize and trust—like dates, honey, cocoa butter, and grass-fed tallow. No refined sugar. No seed oils. Just real food.
Prime bar tastes like dessert with a fudgy, chewy texture using just one date and a teaspoon of honey. No fake aftertaste. No sugar crash.
Whether you’re doing school dropoff, in between workouts, or need a midday pick-me-up for afternoon meetings, Prime Bar is your go-anywhere protein source. Satisfying, nutrient-dense, and crafted to meet real-life needs—with no compromises.
30-day Returns
Free Shipping on $98+
Ingredients from the farm, not a lab
Inspired by our best-selling Prime Protein, we packed each bar with the nutrients your body craves. No fake fillers, no shortcuts—just real food.
20G GRASS-FED BEEF PROTEIN
first BAR WITH COLOSTRUM
NO SEED OILS
naturally sweetened
THIRD-PARTY TESTED
HOW DOES PRIME BAR STACK UP?
Prime Bar 
OTHER BARS GRASS-FED BEEF PROTEIN + COLLAGEN
NATURALLY SWEETENED (DATE + HONEY)
GUT-FRIENDLY & BLOAT-FREE
REAL FOOD INGREDIENTS ONLY
INCLUDES COLOSTRUM + SUPERFOODS
FUDGY, DESSERT-LIKE TASTE
30-day Returns
Free Shipping on $98+
How Our Beef Protein Is Made
Our beef protein comes from grass-fed, pasture-raised cows, mainly in the U.S., with some sourcing from Sweden. The manufacturing process uses only mechanical and thermal methods—no chemicals. Beef bones and adhering meat are crushed, defatted (removing cholesterol), and slow-cooked with water, like bone broth. The liquid is then spray-dried into a nutrient-rich protein powder.
Unlike collagen or bone broth powders, which lack tryptophan and cysteine, our beef protein is complete, containing all nine essential amino acids. Beware of ‘beef protein’ powders that are just bone broth!
CUSTOMERS LOVE PRIME BAR
- RRichelleVerified BuyerRated 5 out of 5 starsYesterdayThe most delicious bar!
My family LOVES these bars! The high quality ingredients and carefully crafted texture make this bar stand alone! I’ve eaten more protein bars than I care to admit as a former bodybuilding competitor. This one would have been a game changer back then! Even our toddler loves it!!
10/10 would recommend!!
- SJSterling J.Verified ReviewerRated 5 out of 5 starsYesterdayTasted amazing!
They're light and yummy and seem like a great "throw in your bag" snack. These are great if you're not tracking sugars or wanting to lose weight. The sugar content (which is just from dates) is still pretty high if you're trying to avoid that.
- CACarrie A. G.Verified ReviewerRated 5 out of 5 starsYesterdayDelicious, Chewy and Fudgy Protein Bar
I absolutely love the wholesome superfood ingredients in this protein bar. As a personal trainer, I actually can now say that I recommend a protein bar to my clients. I feel good sharing this protein bar to my clients because of the simple and healthy ingredients!
- AAudreyVerified ReviewerRated 5 out of 5 starsYesterdayObsessssssed
These bars are truly SOOOO yummy! 10/10 ingredients, flavor & texture!
- C(Carrie (. E. K.Verified ReviewerRated 5 out of 5 stars3 minutes agoGreat for Real Food Diets!
Love, love, love the Equip Prime Bars! They're perfect as my mid-afternoon snack to help me reach my protein goals. So tasty and no yucky ingredients or sweeteners. Amazing!!!