PRESALE: Prime Peanut Butter. Ships in late September!

Grass-fed beef protein that tastes like creamy, peanut butter!

  • 15% off for a limited time with code PRIMEPB.

  • Just a handful of 100% real-food ingredients.

  • 4oz of grass-fed beef in each scoop.

  • Made from real peanuts!


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Boost Muscle Recovery
Increase Strength
Complete Protein

What to expect?

With lots of collagen and gelatin and no chemical stabilizers, you can expect some clumping with Prime Protein Peanut Butter. That’s a good thing. That’s what whole-food collagen and gelatin should do.

Why use beef over other protein sources (like whey)?

Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

Only essential, quality, real-food ingredients.

We think protein blends should be made of pure protein, not chemicals and junk your body doesn’t need.
Gluten free
Dairy free
Soy free
Hormone free
Whey free
Antibiotic free
No artificial flavors
Preservative free

Doctor Devloped. Backed by science

Trust Equip to fuel your body with the nutrients it needs to thrive. Developed by Dr. Anthony Gustin, a functional medicine and sports rehab clinican.

Dr. Anthony Gustin

Customers love PRESALE: Prime Peanut Butter. Ships in late September!

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  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.
  • Will this taste like beef?

    Given there's no added flavors, the powder does have a slightly beefy taste. We do recommend mixing it with other foods or beverages like yogurt, coffee, or fruit - that's up to you!
  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. 70% of Prime Protein is made from muscle meat, 30% is made from collagen, gelatin, and micro-nutrients. This perfect blend gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 3.5oz cut of beef, in a powder you can add to any meal or drink.
  • What's in a scoop?

    Grass-fed beef isolate, peanut flour powder, sea salt, natural flavor, organic acai fibre, and stevia! 20g of protein, 100 calories, no carbs or fat.
  • How many servings per bag?

    Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply.
  • When should I take Prime Protein?

    Prime Protein is the perfect supplement to have whenever you want 20 grams of grass-fed beef protein, that’s because it has a full complement of amino acids (unlike plant-based proteins). It’s more than a supplement. It’s a natural source of the collagen, gelatin and micro-nutrients you’d find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it’s never been easier to feed your body.
  • What is Prime Protein's amino acid profile?

    Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75
  • Do you use chemicals to process the grass-fed beef?

    No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.